Most idents change drastically over time. This is most recognisable in some of the more major film companies, such as Walt Disney, Paramount & MGM
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Walt Disney started off fairly small, & their original ident starred their mascot, Mickey Mouse. However, as years passed, Disney became a massively successful company, known for it's various films (namely princess films during a certain segment of their run) & even made their own theme park. These fantastical & empirical elements of Disney, as well as their theme park, are both shown in they new ident, which depicts the great Walt Disney tower. Their original ident also consisted of a short 2D animated drawing of Mickey Mouse from Steam Boat Willy, whereas their new logo consists of a great CGI animation of a fireworks display taking place behind the tower.
Paramount's logo has drastically changed over the years. Whilst it was originally a simple Technicolorr drawing of a desert looking mountain, it is now a hyper realistic high definition image of some snow capped mountains, with a great sky reaching off to the horizon of clouds in the distance.

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