Tuesday, 27 January 2015

Studio Idents

An Ident is a form of logo that represents film companies. It appears at the beginning of all the films the company makes & is their trademark, becoming the very image they are known for.

Most idents change drastically over time. This is most recognisable in some of the more major film companies, such as Walt Disney, Paramount & MGM
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 Walt Disney started off fairly small, & their original ident starred their mascot, Mickey Mouse. However, as years passed, Disney became a massively successful company, known for it's various films (namely princess films during a certain segment of their run) & even made their own theme park. These fantastical & empirical elements of Disney, as well as their theme park, are both shown in they new ident, which depicts the great Walt Disney tower. Their original ident also consisted of a short 2D animated drawing of Mickey Mouse from Steam Boat Willy, whereas their new logo consists of a great CGI animation of a fireworks display taking place behind the tower.



 Paramount's logo has drastically changed over the years. Whilst it was originally a simple Technicolorr drawing of a desert looking mountain, it is now a hyper realistic high definition image of some snow capped mountains, with a great sky reaching off to the horizon of clouds in the distance.




The MGM logo has also gone through various changes, as new lions are chosen to play the latest incarnation of Leo The Lion in the companies most recent logo. Though it went through a few changes, we haven't actually seen a change in MGM's logo since 1957.



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